Grow with purpose

Courage to make a difference

Inspiring Health, Wellness, and Sustainability

A letter from us 

The world is brimming with opportunities, just waiting for those with the courage to take the first step. When the chance to relocate to Dubai presented itself, we knew it was the right move.  We had no hesitation in our desire to call this our new home.

Inspired by the UAE’s unwavering commitment to progress, we saw a unique alignment between the region’s vision and our passion for innovation, sustainability, health, and wellness. Our mission is simple: to make a positive impact on the world through a diverse range of products that embody our values and ethos. We believe that even the smallest steps can lead to meaningful change.

We are bold, courageous, and deeply committed to growing alongside partners who share our enthusiasm for making a difference. Together, we can achieve extraordinary things.

Warmest regards,
Dirk & Lurlene

  • Founders
  • Lurlene Boscombe and Dirk Dijkstra

About our name

Meaning “our growth” in the rich and poetic Arabic language, the word Numuna encompasses a deep sense of evolving and thriving together, which is important to us.

We believe in fostering partnerships and collaborations that are meaningful and inclusive.

Our goal is to bring individuals and organizations together to make a positive impact and drive change. “Numuna” embodies the idea of growing together, utilizing our strengths, and creating a better future. We emphasize the power of unity and shared purpose in achieving our goals.

Who we are

Numuna Ventures and Numuna Innovations are pioneering companies based in the UAE, dedicated to delivering exceptional products and solutions across the realms of sustainability, health, wellness, and lifestyle. Our mission is to empower communities and individuals by providing innovative, eco-friendly, and health-conscious offerings that enhance everyday living.

From cutting-edge sustainable technologies to premium wellness products, we are committed to making a positive impact on both people and the planet. At Numuna Ventures and Numuna Innovations, we believe in creating a better, healthier, and more sustainable future for all.

Our Values

Sustainability

We are committed to driving economic growth in harmony with environmental stewardship, ensuring our actions today build a healthier planet for tomorrow.

Innovation

By embracing cutting-edge technologies and novel approaches, we inspire our portfolio companies to innovate continuously, crafting transformative solutions across sustainability, health, wellness, and lifestyle.

Growth with purpose

We focus on creating opportunities that empower individuals and professionals to reach their full potential, emphasizing holistic growth beyond financial gains.

Diversity and Inclusion

We celebrate differences, recognizing that a diverse and inclusive workforce fuels innovation, creativity, and progress.

Positive social impact

We prioritize initiatives that promote education, health, and social well-being, actively contributing to the betterment of society through our ventures.

Our mission

To become the UAE’s premier provider of innovative solutions in sustainability, health, wellness, and lifestyle. We aim to inspire and empower consumers to make informed choices, transforming the way society approaches well-being, sustainability, and holistic living.

Our vision

At Numuna Ventures and Numuna Innovations, our vision is to lead a transformative movement in the business world that prioritizes the well-being of the environment and people. We strive to foster an inclusive and sustainable global economy where profit, health, wellness, and sustainability are seamlessly integrated and balanced.

Our promise

We are committed to partnering exclusively with local and global providers who share our mission of promoting positive change for our planet and its inhabitants. We prioritize sustainable practices and innovative solutions that minimize our carbon footprint and resource consumption. Moreover, we are dedicated to supporting our customers in overcoming life’s challenges and leading healthier, more fulfilling lifestyles.

Our Approach

Adaptability

We understand that today’s challenges may require different solutions tomorrow. We are committed to staying agile and adaptive to the changing needs of the environment and society.

Elevating Lives, Empowering Communities

With a deep commitment to supporting and scaling ventures that prioritize social and environmental good, we have the courage to move forward to create a better and more sustainable world for all.

Collaboration and Contribution

We actively seek partnerships and collaborations with like-minded organizations and individuals who share our vision, amplifying our impact through joint efforts.

Our products

Our diverse portfolio of products and solutions that we offer now, and in the future, embody sustainability, innovation, growth, and positive social impact, across various industries and fields.

We source products to support customer’s health and well-being.

GuanoBoost

A 100% chemical-free, organic nutrient-loading fertilizer, that preserves the nutrients of the earth, empowering sustainable agriculture for farmers and home gardening enthusiasts in the UAE.

INERTIA WAVE

The INERTIA WAVE® is not just another fitness tool—it’s a game-changer. Designed for high-intensity, dynamic, full-body engagement, this revolutionary device is perfect for home workouts, gym sessions, or on-the-go fitness. Ideal for HIIT, resistance training, and functional fitness. Discover the most efficient way to train, anywhere, anytime!

More goodness coming soon!

Our upcoming revolutionary products will redefine sustainable consumerism. Stay tuned for more cutting-edge solutions for a healthier world.

Do you have a product we need to know about?

We actively seek partnerships and collaborations with individuals and organizations who share our vision.

Contact us

Address

Meydan Grandstand, 6th floor, Meydan Road,

Nad Al Sheba, Dubai, U.A.E.

Phone

+971 551968677

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